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Creative Campaign
January 10, 2023

TOPRUN: Event Visual System

A multi-format visual framework designed to blend raw urban energy with scalable digital and print assets.

A local running community entrusted us with a unique challenge: crafting an event visual system to share its urban energy with every runner, from elite athletes to beginners. This wasn’t just about promotion – it was about forging a unified sports culture.

Task

Building a high-impact campaign identity for the TOPRUN running community events.

The Challenge

Crafting a scalable campaign framework for the progressive running community.

Through strategic layout design and visual organization, we’ve streamlined asset deployment across their three core editions: Version 01, Version 02, and Version 03. This collaborative effort with TOPRUN’s management team ensures the campaign effectively meets both community engagement and brand visibility objectives.

Before After
Street Activation

Urban activation and
high-impact visual presence.

We take a closer look at the street campaign and talk about design and scalability. Discussing the visual choices, physical execution, and our overall impressions of this framework, we’ll gain valuable insights into its real-world impact and effectiveness.

Social Media Feed

Uncompromising energy
on every single screen.

Designed for the streets. Stay dynamic! Unleash the power of social media engagement with adaptive layouts that let you dominate online spaces in stunning detail, from any mobile screen and on any platform. This flexible system allows the community to share the event rhythm instantly through high-impact stories and posts.

Let’s collaborate

Send us an email,
to discuss a new project.

Start Elevating

We’re passionate creatives who are excited about unique ideas and help modern brands to shape strategic web solutions and timeless experiences delivered in Next Elevation Quality.

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